In the ever-competitive advertising world, we keep using the same digital conversations to reach consumers through the devices they depend on. We have created and accepted a standard where engagements are average or below average at best. When did this become acceptable? And is it possible to achieve higher rates of engagement with today’s dynamic consumers? The answer is yes.
Capturing Today’s Mobile Consumer – Leveraging Lifestyle or Cultivating Addiction
There has been a raging debate about mobile consumers and whether they are addicted to their phones. It’s not surprising, since our reliance on mobile technology has happened with unprecedented suddenness.
Humanize Your Marketing in a Digital World
These 10 tips will help you show the face behind the brand to build trust with clients.